Tags Direct Mail

Tag: Direct Mail

4 offline tactics that lead to online results

Creating an offline marketing strategy is often neglected by small businesses, because online marketing is cheaper, more convenient, and increasing in importance for generating...

Is direct mail marketing still effective?

Direct mail marketing has become less popular since the advent of email, meaning consumer letterboxes are becoming less crowded as inboxes become increasingly full. See the opportunity here?

Does the good old-fashioned leaflet drop still work?

In these days of social media and eNewsletters, is there still a place for good old-fashioned direct mail through the letterbox? One man says yes.

Trevor gets mail

My friend Nate introduced me to his friend Chris, who has a cat called Trevor. Trevor isn’t really Chris’ cat in the traditional sense. He’s more Chris’ cat in the “visits when hungry, bored or wants to lie in the sun on the deck” kind of way.

Australian retailers ahead of the game with email marketing

Australian retailers are ahead of the curve in using email marketing to engage with customers, but most aren’t optimising it as well as their US counterparts, a Silverpop study has found.

Working With A Minimum Marketing Budget

So, you've got $5,000 to market your business, but how do you get the best ‘bang' for your buck? Here are five marketing activities...


Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...