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Apple debuts new range ahead of Windows 7 launch

Apple and Linux attempt to overshadow Windows 7 launch
Apple and Linux advocate IBM have both attempted to overshadow Microsoft’s launch of their new operating system Windows 7 this week, by rolling out their own new products just days before the official Windows 7 launch.
On Tuesday Apple launched a new iMac, MacBook and MacMini line, while IBM joined with Linux distributor Canonical to introduce a new “cloud-and-linux-based” offering called IBM Client for Smart Work.
According some reports, the date of the Apple product was precisely planned for maximum coverage as a way to offer consumers an alternative option to Windows 7.
But will the launch dampen sales of Windows 7? According to a survey conducted by US company Information Technology Intelligence Corp. (ITIC) together with Sunbel Software, 30 percent of the 1,600 businesses studied will deploy Windows 7 in the first six months, and another 20 percent within the next six months.
According to James DeBragga, general manager of Windows consumer product marketing, Microsoft is expecting the operating system to be quite popular with consumers.
He said the feedback from pre-release versions of Windows 7 – downloaded over 8 million times – was overwhelmingly positive.
“90 per cent of the eight million downloads – the people who got it – said that they would rate the product good or excellent,” he said.
He added that if that feedback is anything to do by, Microsoft feel “pretty bullish on the uptake of the product.”

Apple and Linux advocate IBM have both attempted to overshadow Microsoft’s launch of their new operating system Windows 7 this week, by rolling out their own new products just days before the official Windows 7 launch.

On Tuesday Apple launched a new iMac, MacBook and MacMini line, while IBM joined with Linux distributor Canonical to introduce a new “cloud-and-linux-based” offering called IBM Client for Smart Work.

According some reports, the date of the Apple product launch was precisely planned for maximum coverage and as a way to offer consumers an alternative to Windows 7.

But will the launch dampen sales of Windows 7? According to a survey conducted by US company Information Technology Intelligence Corp. (ITIC) together with Sunbel Software, 30 percent of the 1,600 businesses studied will deploy Windows 7 in the first six months, and another 20 percent within the next six months.

According to James DeBragga, general manager of Windows consumer product marketing, Microsoft is expecting the operating system to be quite popular with consumers.

He said the feedback from pre-release versions of Windows 7 – downloaded over 8 million times – was overwhelmingly positive.

“90 percent of the eight million downloads – the people who got it – said that they would rate the product good or excellent,” he said.

He added that if that feedback is anything to go by, Microsoft feel “pretty bullish on the uptake of the product.”

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Jessica Stanic

Jessica Stanic

Jessica has a background in both marketing and journalism and is dedicated to making the website the leading online resource for small to medium businesses with ambitions to grow.

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