Australia’s AMBER Award finalists have been announced today, with 70 companies taking out the honours across 14 categories – seven more than last year. Each AMBER finalist is representative of ‘the people’s view’ as to who are Australia’s best online service providers.
The 70 AMBER finalists were selected from a comprehensive field of online businesses that receive the most traffic by Australian visitors. The winners of the AMBERs are established using the combined results of an independent nationwide customer satisfaction survey and expert analysis from an independent online services lab testing facility.
The awards were established to provide an independent yardstick by which to measure and recognise Australia’s best mainstream web and mobile services.
“The finalists include, as you’d expect, recognised leaders in their fields such as E*TRADE in Online Trading and eBay in Online Auctions, as well as smaller and newer players such as Credit Union Australia in Online Banking and Pumpkin Patch in Online Retail,” said Paul McCarthy, co-founder of the AMBER Awards.
The finalists are now currently being ‘lab-tested’ to establish how easy their online services are to use – by their own customers and other non-customers.
The lab testing and customer satisfaction scores will then be combined to determine who will be Australia’s first AMBER Award winners.
“We believe the AMBERS are helping to establish a new standard in excellence in digital services according to the voice of the Australian public,” Mr McCarthy added.
The winners of the inaugural AMBER Awards will be presented at a gala cocktail event at the Museum of Contemporary Art, Sydney on Thursday September 16.
