How’d Richard Branson, Bill Gates, and Warren Buffett do so well? They lived according to these seven principles.
My new book Business Brilliant is based on survey research that found seven key principles of work and wealth-building that super-successful people practice but ordinary people avoid.
Here are stories of seven of the most successful–and wealthiest–people in the world to illustrate each of those seven principles.
1. Guy Laliberte, Cirque du Soleil Founder: Do What You Love, But Follow the Money
Guy Laliberte was a high-school-educated circus clown from Quebec when he led a collective of performers to start Cirque du Soleil. Despite government subsidies, indulgent sponsors, and Laliberte’s hard work, the circus barely survived for years while evolving its distinctive style. Laliberte’s master stroke was to switch Cirque’s status from non-profit to for-profit (with himself as one-third owner). Today he’s worth $1.8 billion. Even clowning can be a smart career move, as long you’re the owner.
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