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4 ways to build a culture of innovation at your start-up

At a recent branding symposium in New York City, execs at Google and top-advertising firms shared their tips for spurring creativity.

How to position your business for innovation may not be your top start-up question, but it should be.

Giant brands like the tech-titan Google and the ad-powerhouse Ogilvy & Mather are shifting the way they conduct business — and their experiences are providing valuable lessons for smaller ventures on how to grow.

Executives at these companies, as well as the branding agencies SapientNitroand Edge Collective, recently shared tips with businesses on how to keep ahead of the competition at a symposium in New York City called ExpandMyBrand.

…to read this article in full, visit leading US entrepreneurial resource entrepreneur.com

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