Are you taking advantage of the most important key partnerships in inbound marketing today?
Key partnerships are important components of any business model, including inbound marketing. A key partnership is a symbiotic relationship in business–each partner provides and extracts value to the other partner. In the most ideal symbiotic relationships, the value extraction is at no cost to the other partner. Think about a bird that gets a free meal from cleaning the parasites off an elephant’s back–both animals benefit at no cost to the partnership.
Your organization’s online marketing strategy can benefit from using specific partnerships in useful ways. Here are three of the most important key partnerships in inbound marketing today.
1. Industry Influencers
It’s extremely important to be known, respected and followed by your industry’s online influencers. These influencers have earned the right to feel special, since they’ve built strong followings of their own through years of mastering the daily grind of your industry. Provide these leaders with valuable insights, strategies and news about your organization that you typically don’t provide to just anyone on the street. When you provide valuable insight, influencers will use this information for topics on their blogs or news websites. Stories about your organization on these industry-influencing websites can increase your online PR and search relevancy.
…to read this article in full, visit leading US small business resource, Inc.
