Australian creative agency, Leo Burnett, offers start-up businesses the chance to win up to $100,000 in strategic and creative advice.
In 1935, during the Great Depression, Leo Burnett opened a small advertising agency and put a bowl of fresh apples on the front desk to welcome potential clients.
These apples became a symbol of hope for the little guy struggling for success against the odds.
Today, as one of the largest communication companies in the world, Leo Burnett offices around the world have a bowl of fresh apples at their reception – a reminder of hope.
Leo Burnett then decided to turn the apples into a Cider and use it to help support small businesses in today’s unstable economic climate.
The ‘Help from Leo’ competition aims to give one new Australian business the chance to win up to $100,000 in strategic and creative advice.
It could be the start of something big for those wanting to make their business mark, according to Leo Burnett Australia CEO Todd Sampson, well-known for his television roles as a regular panellist on ABC TV’s Gruen franchise and as a co-host on Network Ten’s The Project.
“78 years ago, Leo Burnett had a go and started a small business in the Great Depression. This is our chance to recognise our history and give back in a small way to those who are brave enough today. Everyone can use a helping hand,” said Sampson.
The first 20 start-ups entering the competition will have their business name and phone number or website printed on specially commissioned bottles of Leo’s Cider and distributed in select restaurants and bars.
New businesses who own or own a majority of an Australian registered business that has been in operation for a period of two years or less as at 2 April, 2013 can find more information and enter at www.helpfromleo.com.
To be in the running, the minimum entry requirement is a short written statement of up to 250 words describing your business vision. You can also describe your vision in an audio or video file lasting up to 90 seconds.
Entries close on 3rd May 2013.
