As 2017 begins to unfold there is one message for SMEs: it’s time to innovate marketing strategies to compete with bigger businesses. Gaining consumer attention is becoming an increasingly difficult task, as competition increases for SMEs and the channels with which to reach audiences continue to fragment. How can a small business stand out from […]
There are more than two million small businesses in Australia. With so much competition, it can be hard to stand out – especially when it comes to reaching new customers. In fact in Facebook’s recent Future of Business Survey – Australia[1], nearly three quarters (73%) of small businesses rated attracting customers as one their top […]
It was only yesterday that we saw Quickflix lock in a trading halt on the ASX, and now the company is coming back to life thanks to a partnership with Foxtel’s Presto on-demand streaming service.
Did you know that 51.9% of marketing professionals worldwide name video as the medium with the best ROI?
Here are six of the most powerful and effective marketing videos that have been proven to create a steady stream of leads and profitable sales for business just like yours.
Video captures people’s attention more effectively than most other forms of communication and can also have considerable impact on people’s purchasing behaviours.
Online advertising is set to grow to 41 per cent of the total ad market by 2018, according to new figures.
A new report forecasts the future of online video advertising expenditure to grow by 31% over the next five years – in dollar terms, that’s an increase from $133 million in 2013 to $513 million in 2018.
When the Victorian rail animation ‘Dumb Ways to Die’ exploded onto the social media scene last November, the extent of its success was a surprise in the ad world.
Originally conceived as a way to record precious family memories, a new start-up was recently launched with the aim of disrupting the video marketing field.
