Australian companies are giving social media responsibilities to staff with enthusiasm and an appetite for new technology rather than those with specific social media skills, according to the Future of Content report.
There is a new breed of publicist working to get the media’s attention. They may not have degrees in PR, communications or journalism and publicity isn’t their core focus. They are small business owners – bypassing PR agencies and taking on the job themselves.
The Qantas A380 engine blast has been named the worst Australian PR disaster of 2010, in the annual PR Disasters Awards by PR watchdog and blogsite PRdisasters.com.
Lisa Berton, a Partner in Kemp Strang’s Employment Law practice, says several legal cases in recent months have dealt with social media in the workplace, however the definition of acceptable conduct is still blurred. She offers five tips to avoid a law suit over social media use by employees.
Aussies might be social media savvy in their personal lives, but 60 percent of professionals surveyed don’t use social media to find employment.
A rising tide of social media legal cases has provided guidance, but not certainty for both workers and employers, according to a legal expert.
Cold Rock Gungahlin has smashed records for the most successful opening week of any store within the franchise group’s history.
Social Media platforms such as LinkedIn threaten the future of the 200-plus industry associations in Australia predicts online marketer Toby Marshall, CEO of Lead Creation.
Employers can fire employees for Facebook posts or other social media comments outside of work hours, but doing so may be costly if they don’t follow basic workplace laws and procedures.
Taurus has announced today it has agreed an exclusive partnership with Beyond Digital Media to cement its TaurusEngage offering.
