More than half of Twitter users stopped following brands because of ‘repetitive or boring messages’, according to a study conducted by ExactTarget and CoTweet. The Social Break-Up, a report on online behaviour, found that 52 percent of people stopped following a brand due to a lack of strategy when using the medium.
Online marketing agency Traffika, with the Asia-Pacific Centre for Franchising Excellence, have launched an initiative to build and support Australia’s franchise sector through social media.
A third (33%) of Australian employees say that they are comfortable being ‘friends’ with their boss on social networks, according to the latest Workplace Survey from the specialist finance and accounting recruitment firm Robert Half International.
Scott Wesley of Chandler Macleod Recruitment blogs about demographic profiling and social media as part of the recruitment process.
“Think laterally for a moment – we already have the technologies that can predict how potential employees will behave in a given work environment. So why can’t we map the workplace behaviours of key performers back to their use of the digital environment?”
Jennifer Bishop of LinkedIn blogs about how to get the most out of LinkedIn and determine your return on investment.
“This is a “networking activity”, not a transactional sale in a retail store. The question is not; Why are you wasting my time? – but more – Why aren’t you defining your target market appropriately and implementing an appropriate sales cycle plan?”
Social media users are a diversity asset to businesses, according to Nareen Young, CEO of Diversity Council Australia (DCA). She said that while there were risks in allowing social media platforms such as Facebook and Twitter in the workplace, with sensible risk management policies this connectivity could be beneficial.
This week LinkedIn celebrated its 100 millionth global user. According to one expert, participation and profiles seriously reflect every professional’s online brand.
More and more small businesses are using social media to grow their business, finding it an effective lead generation tool. We found out how they’re using it and share some top expert tips with you.
Australian’s are among the most actively engaged users of social media in the world and yet our businesses are way behind in that particular conversation. If you can take the time, this day-long crash course in social media marketing may offer the “how to” you need to catch up.
You’ve heard about it, you know what it is, but you’re not sure how to approach social media as a promotional tool? Here are some quick insights to set you on the path of social media success.
