Tag: Social Media

There are four main social media characters – where do you fit in? And is social media really for everyone?

While the landscape of marketing is changing with new emerging technologies, small businesses have been quick to pick up on marketing tools that allow them to level the playing field with bigger companies.

A study by online networking platform LinkedIn shows most Australian professionals describe themselves as ‘creative’, which catapults the word to the rank of most overused on the site.

The new year is rapidly approaching and although some of you will have already planned your key goals and the actions required to achieve them in 2012, some will not.

Catriona Pollard blogs about choosing the right social media platform to deliver results for your business.

“In order to achieve certain goals you may have to adopt several forms of social media platforms. If you take the time to choose the right ones for you, and devote enough time to them, you will find that in the end the benefits and outcomes are worth it.”

IT staff used to face a single enemy: the hacker. And with the right weapons, the hackers could be defeated. But in today’s world, IT managers have to be superheroes battling four titanic forces: technology, cultural change, evolving criminality, and human fallibility.

Eva Maria blogs about the business benefits of logging on to social media.

“Social media gives people the opportunity to combine marketing strategies with networking…”

Party season is upon us and as we celebrate Christmas and the year’s end, it’s important to bear legal obligations in mind when hosting the all important office Christmas party.

Social media continues to grow, with statistics in Australia showing all platforms increasing. Anna Cairo blogs about why you should consider developing a policy:

“Its emergence has created a vast range of communication opportunities, however, with it comes a blurring of the lines between personal and business communication.”

In these days of social media and eNewsletters, is there still a place for good old-fashioned direct mail through the letterbox? One man says yes.