Tag: Social Media

Forget flavour-of-the-month social sites. Find the community that works best for your company.

Think you’re pretty great at Twitter? A pro at Facebook? Fact is, your social media strategy could use an upgrade.

The trend toward using social media in the employment process is continuing to grow, as recruiters claim in a new survey that they’re able to find the best candidates by tapping into social networks.

Just like Google search, Facebook has its own algorithm – called Edgerank – that decides how many people will see posts from your Facebook Page. Understanding and embracing Edgerank is the key to improving your Facebook engagement levels.

Social media is about engagement and building relationships; at its most basic level, it’s about communicating. For it to deliver long-term value to your business though, you should consider actioning these four simple steps.

Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.

Do you have a website that isn’t attracting an audience? It can be depressing to work hard on a site that no one visits. Fortunately, if you’re willing to put in the work to implement some simple steps, you should have little trouble boosting traffic.

The reality is that social is a hard space to get right, but it is free to get started. This makes for a lot of frustrated businesses that end up spending more time on social media than they’d anticipated – let’s call this social creep. Here’s how to end it.

Looking for a new perspective on what social media means for your business? Become a student of Dynamic Business School, and learn about the rise of social business from some experts at our upcoming webinar.

Here’s what you can learn from the former social media darling’s decline.