Tag: Social Media

The Sesame Street character became a social media sensation this week. Here’s what entrepreneurs need to learn from the 8-foot-tall yellow bird.

There are risks associated with social media and some employers are quick to ban it in the workplace as a means of trying to control these potential risks. However, banning social networks in the workplace does not consider the bigger picture of social media – it shows a lacking of understanding around the technology.

Social media has long been hailed as the god of simple, easy and commitment-free communication. But with an ever-increasing number of tweets, messages and images bombarding us when we’re online, is the addictive nature of social media becoming too much?

There’s a new customer in town – and they’re connected. They ‘consume’ information and experiences based on social habits developed from their digital lifestyle. But because this generation is always connected, how are businesses supposed to communicate effectively with them?

After testing a new social network idea in the music industry, Rebekah Campbell saw a wider reach for her social search platform, Posse. Now, with the backing of some illustrious web personalities, more and more people are putting together their posses.

Online editor Lorna Brett spent an hour with some LinkedIn heavyweights in Sydney this week. Here are some of the key lessons for small business she took away from the meeting.

Social media has presented many SMEs with the opportunity to promote their products and services to a larger audience. One growing theme that many SME owners experience is this: How can I keep up with social media when I’m too busy running a business?

Each week we’ll feature a business that’s endured an incredible challenge. Here, Amanda Foy recalls the destruction of her business at the hands of mother nature and how she managed to clear the mud and keep going.

When it comes to engaging with your followers, sometimes it helps to think like you’re famous.

The celebrated entrepreneur explains how to use social media to effectively connect with your customers.