Tag: Social Media

At Mercedes Benz Fashion Week this past week, the designers were nervous, the models thin, and the lights bright.

Recently, we’ve seen a significant change in the way B2B buyers purchase products and services, brought on by new technology and greater access to information through mobile and social channels.

Websites and social media are top SME marketing priorities, while PR and SEO come last.

Social media, while serving many opportunities to create customer engagement, can be problematic for businesses if used by frustrated consumers to vent about a poor experience to their friends.

The big question is, how much should you spend and where will it take you?

A breakdown of the way people use social media reveals many useful trends for business – but front and centre is the fact that women are the primary users.

If you don’t have an active presence on LinkedIn you could be missing out on the opportunity to get your message in front of a large potential audience.

Content marketing is a great way to introduce your company to a wider audience and attract new business, but don’t forget it’s also a very effective way of retaining existing customers.

Marketing involves collaboration and in order to be effective, a marketer needs to be able to work as well in a team as they can autonomously.

When it comes to gaining a customer base, young firms today have a distinct advantage at their fingertips that their business forebearers could only dream about.