Tag: Social Media

Businesses are coming up with more creative ways to harness the power of social media platforms and engage with consumers as they promote their brand.

The fortunes of one Tasmanian business have risen to international prominence on the growing popularity of a small purple bear, popularised in China and Hong Kong, thanks to a unique marketing strategy.

At a time when even major fashion labels are struggling, Sandradee Makejev has taken her burgeoning retail business – St Frock – to enviable heights, with turnover growing by 2400 per cent between February and December 2013.

Dealing with complaints is one of the less enjoyable aspects of running any business and fortunately, if you are doing a good job it shouldn’t happen very often.

At Mercedes Benz Fashion Week this past week, the designers were nervous, the models thin, and the lights bright.

Recently, we’ve seen a significant change in the way B2B buyers purchase products and services, brought on by new technology and greater access to information through mobile and social channels.

Websites and social media are top SME marketing priorities, while PR and SEO come last.

Social media, while serving many opportunities to create customer engagement, can be problematic for businesses if used by frustrated consumers to vent about a poor experience to their friends.

The big question is, how much should you spend and where will it take you?

A breakdown of the way people use social media reveals many useful trends for business – but front and centre is the fact that women are the primary users.