As technologies move on the Technology Hype Cycle, IT leaders have to make the right investment choices and make their companies truly digital. It is only then that they can integrate IT to business objectives.
In order to define ROI from social campaigns, shares and followers are now seen as primary indicators of success, but what exactly drives these? By analysing leading studies and successful campaigns, we find out exactly how brands are increasing their own social shares and inviting new followers.
Webinars are gaining in popularity and are a great way to showcase a product, show thought leadership and engage with your target audience. However, getting it right can often be a difficult task.
The Facebook-owned social networking service has grown substantially this year, with its user count rising over 50 per cent from the 200 million active users recorded at the end of March.
For those looking for cost effective and credible ways to boost awareness and connect with their audience, here are 5 tips to make noise for your brand in 2015.
Chances are that you’ve heard people discussing enterprise social. You may even use it within your business. Enterprise social uses social media and communication technologies, such as chat and mobile tools, to provide a framework for collaborative working.
The most important thing is to avoid getting emotional and to handle everything in a professional manner. Avoid typing the first thing that comes into your head. When you do face a negative comment, move quickly but calmly.
Building up your social media network can take time, but here are a few tips to help you speed up the process on the main three platforms and give your social media marketing a jump start.
Businesses with Facebook Pages should expect to see their post reach fall significantly, with the social media giant announcing that they will lower the amount of Page posts users will see in their News Feeds.
For those who have long desired to make their own pizza toppings, there is a new mobile application allowing customers to design and market new pizzas while keeping a slice of the profits.
