Tag: Social Media Strategy

Catriona Pollard looks at whether you should outsource your next social media campaign.

“Using experts means you’ll be keeping up to date with the latest in social media…”

Catriona Pollard blogs about using social media as a listening post for your business.

“A common error organisations make is assuming social media is where people go to share photos of their breakfast…”

Catriona Pollard blogs about ensuring your customers know about your social media presence.

“Once you set up your Twitter, Facebook and LinkedIn accounts, what do you do? Tell people about it! Shout it from the rooftops.”

Anna Cairo looks at the five business benefits of blogging.

“Blogging is a long term strategy where getting traction takes time. However, the potential opportunities are worthwhile so it is essential that business consider it.”

You can’t always be present in an export market, but your website is. So you need to get it right.

Just 10 minutes a day could be all you need to commit to social media, to make a marketing difference for your small business.

Julian Smith looks at how Channel 10 should have used Twitter following its controversial decision to split Sunday night’s MasterChef final in half.

“While you can’t completely reputation-proof yourself, you should include disaster planning as part of your initial social media strategy to save time and reputation…”

Catriona Pollard delivers a checklist to ensure you’re using social media appropriately in your business.

“Before you sign up and start Tweeting or Facebooking, you should think about the social media strategy. This means taking time to stop and think about what you want to accomplish.”

40 percent of Australian businesses are successfully winning new customers through social networking activity, according to a new global survey from Regus, with over two-thirds reporting that marketing campaigns are less effective if they don’t feature a social media component.

More than half of Twitter users stopped following brands because of ‘repetitive or boring messages’, according to a study conducted by ExactTarget and CoTweet. The Social Break-Up, a report on online behaviour, found that 52 percent of people stopped following a brand due to a lack of strategy when using the medium.