Many small businesses have started using a variety of Facebook ads, mainly due to their ease-of-use and affordability, but some are battling to turn the clicks this digital advertising medium delivers, into conversions.
Sentiment, transparency, variety and zeal – all important aspects of social media. In the final article of a four-part series, Shama Kabani and Jennifer Wilson share insights on various areas of social media, broken down by alphabet. This week they take a look at the social media basics, from S to Z.
In the third of a four-part article series, Shama Kabani and Jennifer Wilson share their insights on various social media topics, broken down by alphabet. This week they take a look at social media, from L to R.
Social media might seem a simple enough concept, but it’s really all about strategy and execution. Here are some of the challenges SMBs need to overcome before they can successfully build brand awareness via social media.
In the second of a four-part article series, Shama Kabani and Jennifer Wilson share their insights on various social media topics, broken down by alphabet. This week they take a look at social media, from F to K.
In order to truly comprehend the power of social media, it’s important to grasp the basics and then understand how each affects the contact centre. To get started, remember the alphabet….
Improvements in technology mean businesses must now contend with more than just the internet, and any that haven’t integrated mobile technologies and social media in their online strategy will be left behind. Here’s how to create a well-rounded digital strategy.
Though it might seem easier for a few employees to share the responsibility of looking after your business social media presence, there are some very good reasons to have a single dedicated social media expert. Here’s why…
Catriona Pollard blogs about choosing the right social media platform to deliver results for your business.
“In order to achieve certain goals you may have to adopt several forms of social media platforms. If you take the time to choose the right ones for you, and devote enough time to them, you will find that in the end the benefits and outcomes are worth it.”
Privately held businesses understand the importance of communicating via social media to connect with markets and boost their bottom line, but most are weighing up their return on investment (ROI) before diving in.
