Tag: Social Media ROI

As social media shopping options grow, so does the pressure on retailers to transact in these channels.

Read on for some great tips from April to help you become social media savvy.

When used effectively, social media can be a boon for small business. Unfortunately – for every SMB that gets it right, countless more have yet to master this marketing tool. If you’re among this number, here are the 7 social media sins you need to avoid.

Can you make money on a Facebook page? It’s the question all SMBs weighing up the ROI of social media want the answer to. The good news is that Facebook can help you sell directly or indirectly – but to do so you need a solid strategy around your use of it.

Tough Mudder, an extreme events company, has found Facebook advertising is a cost-effective way to drive people to the business.

Tips from the Search Engine Strategies conference about how social media can make your business run more efficiently.

Sure, she understands Instagram. But do you really want a new grad controlling your brand online?

Many SMBs want to be on Facebook, but are unsure how to make it something more than status updates and image sharing. The answer differs from business to business, but there are a few definitive factors that must be considered when looking for ROI.

Forget flavour-of-the-month social sites. Find the community that works best for your company.

Social media is about engagement and building relationships; at its most basic level, it’s about communicating. For it to deliver long-term value to your business though, you should consider actioning these four simple steps.