Amazing things can happen when brands ‘tie the knot’ but only if they pass the compatibility test, says Jessica Ruhfus, the founder and CEO of brand matchmaker Collabosaurus. The marketing and PR professional spoke to Dynamic Business about the competitive advantage businesses can gain through brand collaborations with compatible partners and why it made sense for her ‘dating […]
Australian SMEs and start-ups are increasingly taking advantage of the changing global economy and importing goods that may not be available locally or can be produced at a cheaper price overseas. While importing can be an excellent way to grow your business and keep production costs to a minimum, it is important for SMEs to […]
There has never been a better time for Australian companies to expand into Asia. Today, China is Australia’s largest trading partner for both imports and exports. Opportunities abound, as China now has the world’s largest middle class population which leads it increasingly towards a market for high grade goods and services. For example, China is […]
Start-ups and fast-growing SMEs are being encouraged by the NSW Government to adopt a global export focus, not only to accelerate business growth but generate new jobs. Speaking to an audience of start-ups, yesterday, at Haymarket HQ, a not-for-profit incubator in Sydney’s Chinatown, Deputy Premier and Minister for Small Business, John Barilaro said the state’s […]
Taken on their own, sticks can be snapped. Bundled together, they are not so easily broken. This analogy appears to underpin the operations of The Marketing Group, which seeks to unite SMEs in the marketing and advertising industry so that each can ‘punch above their weight’ on their own terms. The Marketing Group was launched […]
Deutsche Bank of Germany recently decided to cut bonuses for local employees as it struggles to turn a profit in the wake of a large litigation bill. The litigation issue stems from the mortgage market collapse in the lead up to the 2008 Global Financial Crisis, resulting in a $7.2 billion-dollar settlement with the US […]
The decision to launch a start-up is often justified by statements such as “it was time to do something on my own”, “now was as good a time as any” or “it’s too good an opportunity to pass up”. These statements, while high on enthusiasm, are low on balanced consideration. While all opportunities carry a risk and […]
Whilst President Trump’s dumping of the Trans Pacific Partnership (TPP) is a blow to the Australian government, the move wasn’t unexpected – and media reports suggest the focus could now shift to including China as a centerpiece to a post-TPP multilateral trade bloc. Whilst this perhaps makes sense from a trade perspective – after all, […]
There’s no doubt the adoption of cloud computing is increasing. The latest research from Gartner shows the market for cloud services is predicted to surge to $208.6 billion by the end of 2016, up from $178 billion in 2015. In Australia, an estimated 76% of businesses are utilising cloud computing (StollzNow Research), with 46% of non-cloud users planning to engage cloud […]
Seven in ten small businesses want the $20,000 instant asset tax write-off to continue past 30 June, this year, when it is due to expire, according to accounting software provider MYOB. The latest MYOB Business monitor, a bi-annual survey of more than 1,000 small businesses, asked operators what policies they would and wouldn’t vote. MYOB […]
