Marketing campaigns don’t have to be expensive and fancy to capture attention. Basic marketing principles should be all you need to market your business and sell your product. Most small businesses don’t have big marketing budgets, but any company can attain good results by sticking to the fundamentals of marketing for their campaigns. Graeme Chipp, […]
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right. John Jewell Design Exporting since: 2003 Key markets: UK, Europe. A team of four, led by […]
With receivership and equine influenza marring its past, Magic Millions has had a fair bit to overcome to be a global juggernaut. The Magic Millions thoroughbred auction house started trading in 1980. Then in 1986, the first Magic Millions race was run. “We pioneered the concept that was a sale with a closed race attached,” […]
Sales experience from those famous steak knife infomercials makes Tim Shaw the perfect candidate for sales and marketing advice for SMEs. Shaw’s Communique Television may seem a long way from the infomercials he’s most remembered for, but he’s still the master of sales who coined the phrase: “But wait, there’s more“. Let’s face it; Shaw’s […]
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