Tag: Sales

Staff who are challenged with clear goals are logically going to be more motivated and satisfied. Learn how to set effective KPIs.

Strategy is a difficult thing for small business. We always believe that we have found the perfect niche in the market and that we will make the most of it. But sales don’t always come as quickly as you hope and you start to spread the service offering to get more customers through the door.

What do empathy, compassion and benevolence have to do with salespeople and leaders? Different studies around the world have confirmed that these are critical qualities of highly successful people, teams, companies and communities. Here’s how training can help you hone these important traits.

Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old fashioned or do they have a place in today’s sales and marketing strategies?

The same thing that keeps you awake at night keeps your prospects and customers up, too: A volatile economy. You need some fresh strategies to make it easier for your prospects to move forward with a change initiative, and this free eBook will help.

Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.

Incentivising current customers to buy more and bring in new business is a huge opportunity you can’t miss.

We’re used to making plans for things that are important to us. We plan our social lives, our family gatherings and we have business plans. Despite this, many people don’t consider planning a part of selling. Here are 3 components a sales plan needs to have the best chance to be successful.

Follow Warren Buffett’s example – the confidence to close big deals comes from having a strong team behind you.

It’s never a good idea to promise something you can’t deliver in order to get customers through the door in the first place, as you’ll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.