Tag · 2 stories
#Precision Marketing
Advice ◆
Understanding your target market
Honing in on exactly who you are marketing your product to and using that data to inform your product design and strategy is crucial to the development of your business.
Gina Rushton · 2 min
photograph
Locked ◆
Targeting customers with precision marketing
While technology has made precision marketing easier, for many SMEs it’s still a grey area. Cameron Bayley asks experts how they use research and strategy to create a precision marketing campaign that targets customers and makes a marketing budget work to the max. Are your marketing dollars hitting the mark? Sharon Williams, founder of marketing […]
Cameron B · 2 min