Tag: Precision Marketing

Honing in on exactly who you are marketing your product to and using that data to inform your product design and strategy is crucial to the development of your business.

While technology has made precision marketing easier, for many SMEs it’s still a grey area. Cameron Bayley asks experts how they use research and strategy to create a precision marketing campaign that targets customers and makes a marketing budget work to the max. Are your marketing dollars hitting the mark? Sharon Williams, founder of marketing […]