Tag: PR

You might think that more is more when it comes to media coverage, but it’s not the case when it comes to contacting the media. Here are five things you should NEVER do.

From measuring success to costs and services, here’s what you need to know before turning to a public relations firm.

So you’ve got an agency. You’ve finally found the budget, you’ve made your choice and the agency is all signed up and raring to go. Whether that agency is helping you with HR, PR, SEO or finance, there are ways to manage them to get the best value.

Sick of having the phone slammed down? Here are some tips for successfully following up with media agencies.

How dealing with angry customers can be an opportunity to show the world how your company cares about customer service.

Follow these tips for bouncing back from a bad public relations situation.

One of the biggest problems with business eWaste management is the lack of knowledge about how to navigate environmental issues without it taking up too much time or expense. The good news is that being socially responsible has actually never been easier, as a result of the introduction of some helpful programs.

Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.

So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.

Getting some media attention for your business is invaluable, but it can be a difficult and sometimes demoralising process. Use these 8 tips from a journalist to make your next pitch a successful one.