Tag: Opinion

A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture

“As long as women have passion and drive, and can stay strong in the face of adversity, starting a business will transform your life,” says Amanda Stevens, a leader in the small business start-ups sector.

Have you ever wondered why someone with a great idea can turn it into a billion-dollar business, whilst someone with exactly the same idea (and resources) runs it into the ground? Clearly, it’s all about the person behind the idea.

The recent budget has given small businesses a lot to think about, and it’s no wonder some are struggling to prioritise what needs to be done in the next couple of weeks.

When reality hits, if we manage to survive the first year in business, we are more than likely living the life of our nightmares, rather than the dream we imagined. What went wrong?

A growing breed of consumers who select a digital option as the first source of interaction are known as the “digital first”. They prefer to engage in activities such as seeking a product or entertainment, contacting a brand, connecting with friends, or looking for love through digital means.

Unfortunately, for the time-poor small or medium business owner, innovation often gets pushed to the back of the pile. If SMEs are going to commit to investing time on innovation, it needs a new image.

Everyone knows about the difficulties and the risk of failure, but you took the plunge anyway. Here are 5 things that are essential to your ability to succeed.

Successful industries are constantly reinventing themselves. Thus, to remain relevant in tomorrow’s world, the ‘beige’ leader, in whatever format, needs to be removed and replaced so a new curve can be started.

The current crop of marketing automation tools was a luxury affordable only to larger organisations, but it’s now possible for small businesses to share a slice of the pie as well.