Tag: Online Spend

As the older generations spends more and more money online, they’re showing a preference to buy Australian, according to new MasterCard research.

Australians are increasingly embracing a sophisticated digital lifestyle, with more than a quarter of consumers now reporting that they use smartphones for online shopping.

Small businesses and bricks & mortar retailers are being urged to heed new figures that show Australians will spend over $13.6 billion online this year; with experts advising they focus on engaging customers via multiple channels to build deeper relationships and grab the consumer dollar.