Tag: Online Marketing

They’re getting longer and funnier – and they’re barely recognisable as advertisements.

When used effectively, social media can be a boon for small business. Unfortunately – for every SMB that gets it right, countless more have yet to master this marketing tool. If you’re among this number, here are the 7 social media sins you need to avoid.

The hot social network can help boost website traffic, sales and customer retention.

If you run a website, you probably know how many visitors it receives each year. But do you know how many of these visitors actually go on to buy your products or services? Learn how to convert traffic into customers with these tips.

While digital marketing is all about measurability and return on investment, it can never replace every kind of traditional marketing. Here’s a look at some of the opportunities still available to SMBs in the offline world.

Pinterest now pulls more referral traffic than Google+, Twitter, and LinkedIn combined and boasts a growth rate of nearly 4000 percent since its inception in 2010. If you’re not generating some Pinterest around your business, you could be missing out.

Tips from the Search Engine Strategies conference about how social media can make your business run more efficiently.

A lot has happened with search engines over the last six months. New features have been added, algorithms have been updated and many high ranking websites have been banished into obscurity. Here’s why your website’s organic traffic may taken a dive or why it might take a hit in the near future.

An email subject line is an invitation to communicate. Any email that doesn’t get opened is a message that has not been delivered. So to increase your chances of your emails being read and messages received, here are some important tips on the effective use of subject lines.

Despite an increase in the use of websites, online activity among small to medium businesses has fallen, with social media interactions and other online marketing activities declining most sharply.