Small business profitability slid to a record low during the last quarter, with many expecting to see more falls over the next year. Despite this less than positive news, many reported they’d be boosting their online and social media presence in the coming months.
The online world continues to change dramatically and small and medium-sized businesses are primed to take advantage of what’s available.
Local businesses continue to fall behind when it comes to using a website to promote themselves, with research finding the majority of sites have substandard search engine optimisation (SEO).
The importance of a quality website cannot be underestimated when running a business. A website can be seen as a digital shop-front, as it’s often your customers first interaction with your business; so it’s vital to get things right!
A recent social media report by Sensis revealed that just 14 percent of small businesses, 25 percent of medium-sized businesses and 50 percent of large businesses have a social media presence. Today, online marketing is an essential part of a business marketing plan and social media is one aspect of successful online marketing.
Online marketing has become a necessary part of every businesses marketing plan. Given its importance, it is critical that planning and research goes into your online marketing campaign, and your business is represented in a way that is consistent with its offline identity.
As more and more marketing opportunities become available to businesses both online and offline, it can be a difficult task to track if your budget is being spent wisely.
If you haven’t heard of Crust’s Free Pizza Friday you’ve probably been living under a rock. But either way, this is one impressive business social media story we could all learn a thing or two from. The Crust Pizza CEO tells all.
Dynamic Business talks to five of the biggest daily deal companies about what group buying could do for your business. But don’t take their word for it! We also checked in with their clients.
Online marketing agency Traffika, with the Asia-Pacific Centre for Franchising Excellence, have launched an initiative to build and support Australia’s franchise sector through social media.
