Social media has entered a new phase – it’s no longer a novelty where business can simply experiment and hope for the best. As the space matures, businesses are demanding more value for money, making measurement all the more important.
You’re blogging, optimising your website, using Facebook and Twitter – all of which is bringing new visitors to your business website – but what are you doing to entertain these potential customers and bring them one step closer to buying from you?
Commercial email drove $63.1 billion in sales last year, so if you’re looking for a cost-effective way to acquire more customers, promote your business and sell more products – email is for you. Here’s a look at the 11 ways Mimco is getting eMarketing right.
Companies are turning to social media as the next frontier for advertising — and even small businesses can afford to get in on the action.
It’s that time again, the deadline for your upcoming email newsletter is looming and you just can’t find the energy or inspiration to get started. Here’s 20 ideas to put a fresh spin on your eNewsletters.
Given the amount of time people spend on their social networks, building connections and growing their networks, it’s surprising when their profiles aren’t given as much attention as they should be. Here’s four ways to give your profiles a boost.
Digital experts are warning the increasing number of online start-ups to be careful not to make some basic branding blunders, as many battle to keep up with competitors and forget to focus on a number of website essentials that can help to build customer loyalty.
As consumers spend increasing amounts of time on social media networks, businesses are rushing to follow them. A common expectation now exists that an online marketing strategy is a must for any business seeking to get a bigger slice of the target market pie, and this is especially true for those in the hospitality sector.
Search engines are one of the most common places consumers look when seeking out products or services online, so making sure your business can be found easily and appears near the top of a search engine results page is crucial to any online strategy. SEO is the way to make this happen.
Blogging might seem like a chore initially, but the more you work on getting it right, the more you’ll find yourself thinking like a professional blogger. Plus, blogging is an important part of every effective inbound strategy,
