Home topics news News News Budget online advertising via new media Robert Steers August 18, 2011 Advertising on new media has several unique elements. On Facebook, ads can be connected to a Facebook page , encouraging interaction within a user’s network. On news aggregators like Digg , advertisers can gather feedback about their ad through comments or votes, with engaging ads performing better and receiving favourable positions on the site. We ran a range of campaigns for our clients across multiple media, and we thought we would share some of those results. Digg.com Startup Cost: Unknown Cost for the Sample Campaign: $40,000 Unique Impressions : 2800000 CPM $14.28 Clicks ~280 Sample Campaign Click Through: .01% Cost Per Click: ~$142 Target Level: Category Home ~50 options Digg.com is a social news aggregator that allows users to vote on the most interesting news stories. An advertiser can have their own “story” inserted into the feeds in any of the categories on the site. Digg once was comfortably inside the top 100 websites on the web, however it now sits somewhere closer to 500. As with a lot of new media, the audience is mainly 18 to 34 and probably living at home. Whilst the audience is still substantial, it is estimated that it has fallen by about 50% to 3 million unique views per month. IDEAL FOR : Book Publishers LESS IDEAL FOR : Toothpaste Manufacturers Reddit.com Startup Cost $20 Cost for the Sample Campaign $20 Unique Impressions 19,303 CPM $1.036 Clicks