Creating an offline marketing strategy is often neglected by small businesses, because online marketing is cheaper, more convenient, and increasing in importance for generating sales. Online purchases are on an upward trend each year, so it makes sense to allocate more resources to online marketing. However, offline marketing is still effective! Because fewer businesses are […]
Today’s customer journey is increasingly fragmented and complex as consumers interact with brands offline and online across multiple channels. We might have a quick browse online during our lunch breaks, skim through Facebook on the commute home and have a casual glance at our iPads while watching TV. To add to this, customer expectations are […]
With all the talk of online and inbound marketing, it can be easy to forget that many offline and more traditional tools are still available for the marketing of your business. Here are five sectors in which offline marketing still delivers tangible results.
David Iwanow blogs about the benefits of including affiliate marketing in your small business marketing mix.
“The main benefit is that it’s performance based, so you pay when affiliates deliver leads or generate sales. It’s also a great platform as it overlaps with other marketing methods both offline and online.
As more and more marketing opportunities become available to businesses both online and offline, it can be a difficult task to track if your budget is being spent wisely.
With the digital age revolutionizing the way we communicate with each other, some say that marketing has become more complex. However, whether you run an online or an offline business, the principles remain the same and integrating both online and offline marketing can help your business engage new customers. Marketing is still about reaching your […]
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