Expert
Channel immaterial – why savvy retailers should strive to give shoppers a seamless customer experience
With more Australians splitting their shopping dollars between online and in-store purchasing, it behoves retailers to ensure they’re offering a superlative customer experience via both channels. In the 12 months to June 2018, Australians spent a whopping $26.5 billion on online retail, according to the NAB Online Retail Sales Index. The Ibisworld 2018 Online Shopping […]
