Nicole Stirling

Nicole Stirling

Nicole Stirling

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Boring brochure-ware or lead generation powerhouse? Optimising your web site will drive customer engagement and demand

More often than not, your web site is the first form of contact prospects will have with your business, so are you putting your best face forward? For some businesses, they’re powerful assets while for others they’re little more than a stake in the electronic sod. Having one of the latter variety can be a… Continue reading Boring brochure-ware or lead generation powerhouse? Optimising your web site will drive customer engagement and demand

Nicole Stirling

Nicole Stirling

Author

Channel immaterial – why savvy retailers should strive to give shoppers a seamless customer experience

With more Australians splitting their shopping dollars between online and in-store purchasing, it behoves retailers to ensure they’re offering a superlative customer experience via both channels. In the 12 months to June 2018, Australians spent a whopping $26.5 billion on online retail, according to the NAB Online Retail Sales Index. The Ibisworld 2018 Online Shopping… Continue reading Channel immaterial – why savvy retailers should strive to give shoppers a seamless customer experience

Nicole Stirling

Nicole Stirling

Author

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