It’s no secret many savvy business owners have a regular free e-newsletter that educates and informs their customers, business partners, suppliers and others but, Kristy Sheppard asks, how well are you managing this aspect of your communications?
Emma Mulquiney blogs about minding your social media manners.
“…it can sometimes be a minefield, trying to figure out what’s rude and what’s not in the digital space.”
Julian Smith blogs about what the cloud will mean for small businesses.
“It will also herald the changing of our relationships with our business advisors, such as our accountant. With cloud technology, they can access our data and our records in real time, in turn, being able to provide real time support and advice…”
Julian Smith blogs about how the online marketplace is impacting the take-up of new technology.
“Consumers are more receptive to purchasing low risk, inexpensive items online (such as music or e-books), and it will take time for people to become comfortable with the notion of buying expensive products..”
MYOB and PayPal have announced a new eCommerce solution allowing small business to establish a free website and accept online payments within an hour.
Julian Smith blogs about the many opportunities available to Australian start-ups.
“Did you know that Australia is quickly becoming an entrepreneurial paradise? After steady declines in 2008 and 2010, Australian entrepreneurial activities have returned to the pre-economic crisis levels of 2007.”
Local business owners are feeling pessimistic about seeing revenue rises during the upcoming Christmas season, as many express doubt the economy will improve any time soon.
Julian Smith blogs about getting your business online to get the most out of the Christmas sales season.
“With only 66 sleeps to go, I’m urging all SME retailers to get on board, and get online. If you’re not trading online, you’re missing a huge chunk of the market…”
Julian Smith blogs about ensuring your business gets the attention it deserves online.
“Did you know that you have just ten seconds to grab someone’s attention with your website? That’s the amount of time psychologists estimate it takes a consumer to form an impression of a website, and decide whether they’re going to stick around, or go to the next result in their Google search.”
Julian Smith blogs about whether we’re investing in too many gadgets.
“Imagine the improvement to the bottom line of many SME’s if we cut back the unnecessary spending? And gadgets are a very easy way to start.”
