The market is changing and we’re seeing a major shift in buyer behavior – from in-store tyre kicking to savvy online bargain hunters. It’s no longer effective to run an advert in the local paper and hope the phone will ring.
In Melbourne’s South Yarra, a small business called Thinktank Media is helping other small businesses get social. They’re proving a couple of important things. One is that social media really does make good business sense, and the other is that employing an agency to ‘do’ your social media for you is within the reach of SMEs.
So you have a great new website and you’re using analytics but what are you doing with the information you collate and is it helping you tailor your online marketing?
Small business owners are using the internet as their weapon of choice against large established retailers, with small start-up businesses to compete on an even playing field with the larger retailers who dominate the bricks and mortar market.
How do you manage a rebrand across an entire franchise network? Bakers Delight general manager Chris Caldwell explains.
Australian companies are giving social media responsibilities to staff with enthusiasm and an appetite for new technology rather than those with specific social media skills, according to the Future of Content report.
While many businesses seem to be moving forward and embracing all things online including social media marketing, when it comes to getting results through public relations, there is still a widely-held belief that print coverage is better than online coverage.
The mere thought of publishing a regular stream of content is daunting, particularly when you’re already busy with your day job. It’s something else that needs to be done, in an already busy schedule, however there are ways to make it more manageable.
Australia’s one million independent contractors now have access to a free handbook from the Government to help ‘get the contract right’ at the start and avoid headaches down the track.
Getprice today released its 2011 Shopping report that examined the behaviours of over 3000 consumers who have visited the site, revealing that service, not price is the most important factor for Australians when buying online.
