Tag: Marketing

Bringing a brand to market, carving out a niche for that particular product offering and encouraging consumers to invest in that brand, is never easy.

If you haven’t heard of Crust’s Free Pizza Friday you’ve probably been living under a rock. But either way, this is one impressive business social media story we could all learn a thing or two from. The Crust Pizza CEO tells all.

There was a conversation on radio station Nova 100 (Melbourne) recently that discussed businesses that were struggling to get customers in the door. There was an example of a pizza restaurant that was experiencing slow business while a competitor down the road was going gangbusters.

More than half of Twitter users stopped following brands because of ‘repetitive or boring messages’, according to a study conducted by ExactTarget and CoTweet. The Social Break-Up, a report on online behaviour, found that 52 percent of people stopped following a brand due to a lack of strategy when using the medium.

You’ve heard about it, you know what it is, but you’re not sure how to approach social media as a promotional tool? Here are some quick insights to set you on the path of social media success.

Easy to use and inexpensive to get started, the popularity of Facebook as a marketing channel for small businesses overseas continues to rise.

Roger Woodend GM of 2ergo Australia has put together a list of what he predicts will be the most significant developments in mobile marketing for 2011 and beyond, all with far reaching implications for retailers and consumers alike.

The market is changing and we’re seeing a major shift in buyer behavior – from in-store tyre kicking to savvy online bargain hunters. It’s no longer effective to run an advert in the local paper and hope the phone will ring.

In Melbourne’s South Yarra, a small business called Thinktank Media is helping other small businesses get social. They’re proving a couple of important things. One is that social media really does make good business sense, and the other is that employing an agency to ‘do’ your social media for you is within the reach of SMEs.

So you have a great new website and you’re using analytics but what are you doing with the information you collate and is it helping you tailor your online marketing?