Increasing your sales through marketing requires a deep understanding of who your customers are and their biggest wants and needs. Successful marketing also uses in depth knowledge of the reasons your customers decide to purchase from you and the process involved in making that decision. The consumer buying process has been modelled and studied intensively […]
SMEs in the food industry have traditionally turned to free samples, displays and one-off advertisements to entice customers. Now, business owners are turning to Instagram to wet the appetite of foodies all over Australia – and it’s taking them by storm. With 36 per cent of Australian Instagrammers following foodie accounts according to recent Aussies […]
Starting a business is no simple task—there are often few or no guidelines to follow, the risks are usually high, and the pressure is always on. Despite this, while most entrepreneurs consider digital marketing to be an incredibly important part of success, only a precious few consider receiving formal training in the subject. As a […]
If you’ve been involved in sales and marketing on any level, you have probably heard of the sales and marketing funnel. A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture. If you want to get the most out […]
With consumers juggling multiple digital devices, the value in having a digital presence as well as a physical presence has never been greater. Despite this, according to the Sensis e-Business Report 2015, only 17 per cent of SMBs have a digital business strategy. The pressure on SMBs to navigate the digital sphere is building as those […]
Google AdWords is a very powerful marketing tool for creating successful campaigns online to enhance your business goals. With AdWords, you can run extremely cost-effective, highly-targeted campaigns that convert. This may seem a bit intimidating to a small online business marketer or for anyone who’s new to the game. But, with some careful planning, there’s […]
The term ‘social media’ means something different to every single one of us. To some entrepreneurs, it may mean the next big thing – a powerful tool that promises unparalleled opportunity, which must be taken advantage of. To others, it’s simply a passing fad and an unprofitable marketing interest, a buzzword with no practical advantages. […]
Over the last few months, there has been a noticeable shift in the online marketing campaigns of most businesses toward incorporating content marketing strategies. This is a direct result of the advisory from the search engine giants, particularly Google, to focus on providing the ultimate User Experience to end users by emphasizing fresh, relevant and […]
All LinkedIn users will now have free access to its Social Selling Index (SSI) following an announcement today. The index was previously only available to those who purchased the LinkedIn Sales Navigator license. The unique tool ranks both a company’s and individual’s efforts on LinkedIn by measuring their activity across four categories including; professional brand, […]
Do you use social media to grow your business? While social media can have a very positive impact on your business, a social media marketing mistake can be detrimental and even potentially disastrous for your professional image and reputation. Even if you are a seasoned Twitter or Facebook user there are a few pointers to […]
