I’ve received several emails via LinkedIn over the years from newly self-published authors who want me to buy their books. If you’re one of these authors, I applaud you for taking that important step toward self-promotion. But now I’m going to tell you why I—and probably most of the people you sent that email to—never […]
“You must spend money to make money”, said Titus Plautus, a Roman playwright from the BC era. This quote that has stood the test of time probably rings truer to those marketing their products or services. For startups trying to grow their business, this is a paradoxical situation. While technology and social media has enabled […]
Rebranding can be helpful, provided you’re doing it correctly. Rebranding generally signifies to people that you’ve gone through a major change, and that change will get people curious. It may be exactly what you need to strengthen your success as a business. You need to understand that this process may seem like déjà vu – […]
Every now and then, businesses rely on promotional products as a viable marketing strategy. Whether the giveaways are at tradeshows or employee events or as appreciation, recruitment or holiday gifts, promotional products help in creating goodwill. The measurement of Return on Investment (ROI) on promotional products, however, has been a subject of debate among experts. […]
Let’s be honest; nobody likes to put more effort into something, when he can have same results with less. This state of proceeding with something with little difficulty, we know as convenience, is therefore something that is instantly appealing to the widest amount of people, which could be otherwise divided by the myriad of other […]
Small business owners spend so much time running their business, often they forget the only way to survive is to attract customers. Marketing is a powerful tool for SMEs that can help grow a business but many SMEs think it’s only something for the big players. With more than two million small businesses in Australia, […]
Increasing your sales through marketing requires a deep understanding of who your customers are and their biggest wants and needs. Successful marketing also uses in depth knowledge of the reasons your customers decide to purchase from you and the process involved in making that decision. The consumer buying process has been modelled and studied intensively […]
SMEs in the food industry have traditionally turned to free samples, displays and one-off advertisements to entice customers. Now, business owners are turning to Instagram to wet the appetite of foodies all over Australia – and it’s taking them by storm. With 36 per cent of Australian Instagrammers following foodie accounts according to recent Aussies […]
Starting a business is no simple task—there are often few or no guidelines to follow, the risks are usually high, and the pressure is always on. Despite this, while most entrepreneurs consider digital marketing to be an incredibly important part of success, only a precious few consider receiving formal training in the subject. As a […]
If you’ve been involved in sales and marketing on any level, you have probably heard of the sales and marketing funnel. A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture. If you want to get the most out […]
