Facebook’s recent changes aren’t the only hit brands will take this year. Changes in socials and customer behaviour means brand pages will begin to hemorrhage audience members if they don’t start to adapt. The first quarter opens the floodgates for new gym memberships, refreshed wardrobes and of course, the mass clean outs of social media […]
Recently, I was at an electronics store looking for a new alarm clock. I asked a salesperson for a recommendation and he listed off features as he ran through the options – ‘This one has extra USB docks’, ‘This is the budget option’, and so on. After he ducked off to help someone else, a […]
Australia’s first hardware incubator launches in Brisbane, next week, with the entrepreneur at its helm promising resource-intensive startups efficient and affordable access to equipment that will streamline the development and commercialisation of ground-breaking products. Arc Hardware Incubator is being delivered by Vektor Innovation whose CEO, Victor Vicario, told Dynamic Business that early-stage hardware ventures can […]
Business moves fast these days. But if business is quick, social media is Usain Bolt. One little post spirals out of control and within a few hours, you have a full-on brand crisis. Don’t believe me? Just ask H&M. The fashion retailer recently found itself under fire for an ad that featured a black child […]
Bonding over a mutual client, their complementary skillsets and a shared love of Guiness, Sydneysiders Kiel Van Daal and Eric O’Brien joined forces for a creative agency that would engage millennials through a marriage of traditional marketing and emerging technologies. Nearly five years on, it’s clear their approach has paid off. Working with the likes […]
Most businesses rely on referral leads or leads who are already in ‘buy-mode’. Those people are just a tiny 3% of your target market. So how do you tap into the other 97% of prospects? Using two tools: a lead generation website and a well-oiled, high converting sales funnel. Most businesses’ websites are just sources of […]
The summer holidays are quite often the only time of year when business owners have the freedom to think about their business without getting caught up in the day-to-day running of it. Following a reflection on the year that was, thoughts usually turn to how to grow and develop the business during the forthcoming year. If […]
Over the past seven months we’ve been on an incredible roller-coaster of a journey – the kind that only an early-stage startup is capable of experiencing. We’ve hired, fired, experimented, failed, and ultimately succeeded in getting Found to that magic milestone of $83,333.33 of monthly revenue – more commonly known as $1m per year annualised […]
Today’s savvy consumers increasingly demand authenticity from businesses, both in terms what they stand for and how they tell their story. If a business doesn’t align with their values, they’ll find one that does. And if a business talks the talk but doesn’t walk the walk, well… consumers will call BS, jeopardising the business’s chances […]
As 2017 draws to a close, eMarketer [1] predicts that Australian ecommerce sales will reach $32.56 billion. Of this, it is estimated that $20.15 billion, or 62 percent, will be driven by online retail sales. [2] For Australian businesses working in ecommerce, this should be an exciting time filled with opportunity, instead, for the past year […]
