Tag: Marketing

How can games be used for business?

Claims against Flight Centre causes concern.

The best Australian employers announced in Australia.

Vanity metrics still have a place but it’s all about how you use them.

A key challenge faced by employees in 2018 is the delineation of boundaries between work and personal lives, brought about by technological mobility. We now have the ability to access work servers from a park bench and have email in our pockets, granting access to our working lives at all times. Social media now provides […]

The impact of undertaking dodgy SEO shouldn’t be underestimated – it could cripple your business. Adopting what’s known as ‘black hat’ tactics may claim to offer your business short-term gains, but in actual fact run the risk of harming your business in the long-term. Website success today means following good ethical SEO practices, based on […]

Video is everywhere and whether you prefer to stream YouTube shows, flick through Facebook or get your fix in 10 second Snapchats, chances are you’ve already engaged with video content today. In fact, more than 500 million people watch Facebook videos every day. And that’s not just funny cat videos. If your business is not […]

Marketing strategies must evolve to appeal to the new ‘buy less, live more’ generation of customers, says Vamp’s Aaron Brooks. The way we discover and shop is constantly evolving. Bombarded with ads, overloaded with information and inundated with options, there has been a shift, particularly in younger generations, to experience more and consume less. The […]

I think it was my Grandma who taught me that first impressions count and that to be able to influence people (for good) was amongst the biggest achievements in life. There started for me, a lifelong relationship with sales – without knowing of course that she was teaching me principles in selling.  Sales or as it […]

Facebook’s recent changes aren’t the only hit brands will take this year. Changes in socials and customer behaviour means brand pages will begin to hemorrhage audience members if they don’t start to adapt. The first quarter opens the floodgates for new gym memberships, refreshed wardrobes and of course, the mass clean outs of social media […]