#Kathmandu
Brand strategist Jonathan Price discusses his company’s role in ‘refreshing’ Kathmandu
When Kathmandu announced its net profit had increased 64% in FY16, group marketing manager John Sette cited a comprehensive brand refresh as one of the factors that had contributed to an improvement in the company’s fortunes. He also praised the efforts of Melbourne brand and design studio SouthSouthWest, which had assisted in rebranding the travel […]
“I learned a lot from failure on the field”: Fergus Watts on his successful career pivot
When Fergus Watts reluctantly hung up his AFL boots a decade ago, he wasted no time in reinventing himself. Today, the 31-year-old steers Bastion Collective, a privately-owned communication agency that is forecast to turn over $20 million in 2017 and which counts NAB, Continental Tyres, Blackmores, Kathmandu, PowerCor, Witchery, Mirvac and Stocklands amongst its clients. […]
What we can learn from Kathmandu
Julian Smith looks at the business lessons that can be gleaned from outdoor wear retailer, Kathmandu. “In a market where the big players such as Myer and David Jones are continually downgrading profit projections, how did Kathmandu do it?”