Tags Jo Macdermott

Tag: Jo Macdermott

How to create a unique brand identity

Learning how to present your brand and leverage your brand identity with your customers are two of the keys to growing your business.

The no. 1 productivity killer

What is the one thing that distracts our smartest people, adds no benefit to business, and makes us less competitive?

10 census statistics that can help with B2B marketing

The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.

Are you too busy to be productive?

Being terminally busy seems to be an affliction of the modern age. Do you have days where you find yourself rushing around like a mad thing, yet at the end of it can’t think of one useful thing you have done? This could be a sign that you are too busy and not productive enough.

Why being too goal oriented can hold you back

Goal setting is still important to help you get started, plan out your strategy and keep you on track. But, maybe once you have decided on your goals, it might be worth your while to take the focus off the end result, and concentrate on the task at hand.

Why you need to become a good storyteller

A great story is memorable and easy to understand, and can engage and draw in your audience far more readily than a speech or presentation can. The good news is that effective storytelling is not as difficult as it might seem - being prepared is the key.

How to know when it’s time to outsource

It can be hard to find the time to take care of every single aspect of your business, just as trying to work on tasks that are not high in your skill set can lead to frustration, mistakes and wasted time and money. How can you overcome this? Outsourcing.

Content marketing isn’t a sales pitch, it’s about trust

Content marketing isn't about promoting your business, it's about building rapport with your customers and establishing trust. Here's how to give your content marketing the right focus, and distribute it through the right channels.

Expert tips for getting the most from your graphic designer

Many businesses struggle to find the right visuals for their marketing campaign or website, even when they use professional graphic designers. This can be frustrating and although it may be tempting to blame the designer, the problem could be more to do with you...

The benefits of adding QR codes to your marketing mix

Quick Response codes, or QR codes, have started to spring up everywhere. And it's little surprise really, as they're very easy to set up and can benefit your business in a number of valuable ways.


Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...