#Jo Macdermott
10 census statistics that can help with B2B marketing
The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.
Are you too busy to be productive?
Being terminally busy seems to be an affliction of the modern age. Do you have days where you find yourself rushing around like a mad thing, yet at the end of it can’t think of one useful thing you have done? This could be a sign that you are too busy and not productive enough.
Why you need to become a good storyteller
A great story is memorable and easy to understand, and can engage and draw in your audience far more readily than a speech or presentation can. The good news is that effective storytelling is not as difficult as it might seem – being prepared is the key.
How to know when it’s time to outsource
It can be hard to find the time to take care of every single aspect of your business, just as trying to work on tasks that are not high in your skill set can lead to frustration, mistakes and wasted time and money. How can you overcome this? Outsourcing.
Content marketing isn’t a sales pitch, it’s about trust
Content marketing isn’t about promoting your business, it’s about building rapport with your customers and establishing trust. Here’s how to give your content marketing the right focus, and distribute it through the right channels.
Expert tips for getting the most from your graphic designer
Many businesses struggle to find the right visuals for their marketing campaign or website, even when they use professional graphic designers. This can be frustrating and although it may be tempting to blame the designer, the problem could be more to do with you…
The benefits of adding QR codes to your marketing mix
Quick Response codes, or QR codes, have started to spring up everywhere. And it’s little surprise really, as they’re very easy to set up and can benefit your business in a number of valuable ways.
The secret to great customer service, in 140 characters
Social media is a powerful marketing tool for SMBs, and Twitter is one of the most commonly used platforms as it’s an easy and effective way to raise awareness of your business and engage with customers. But what do you do if someone complains about your business on Twitter? Here’s some expert advice.