Tag: IP

Starting a business is always an exciting and daunting time – registrations, accountants, setting up tax requirements and then the marketing, production and sales processes.

Intellectual assets can account for more than 80 percent of a company’s value yet the majority of companies don’t ensure they are getting the most out of them. This hidden value can set you apart from competitors.

Creating business value through innovation is a key factor in the success of many businesses. But what happens when your idea or product has been stolen?

Following a number of viral and successful YouTube parody videos, Theodore Saidden, creator of “Superwog”, decided to take things to the next level and capitalise on his success – by selling t-shirts.

Intellectual Property laws are often critiqued as a protectionist system that limits innovation and cross-company collaboration.

Do you know what your business’ intellectual property includes and how much it’s worth? Here’s some practical, expert advice on managing the IP in your business.

A seminar in Brisbane today will provide small and medium sized businesses with advice from the experts on how they can protect their valuable brands by using Australia’s trade mark system.

As reality television has shown us, the beauty world can be an ugly business. We talk to Shelley Barrett, the entrepreneur who kept her focus on enhancing beauty and turned a pet project into the global phenomenon we know as ModelCo. Shelley Barrett has been in business since she was 21. Running her own modelling agencies for […]