Microsoft claims IE6 is ‘expired milk’ in upgrade campaign
Microsoft is comparing Internet Explorer 6 (IE6) to nine year old expired milk in an Australian advertising campaign urging users to upgrade.
Consumer search engine behaviours analysed
Search engines are commonly used to find information on the internet. In the world of search engines, click-through mean cash for advertisers. In the US, Jim Jansen, associate professor of information sciences and technology at Penn State and his team including Amanda Spink from Queensland University of Technology, have undertaken a study to gauge customer […]
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