Finding that seven in 10 Australians are now active social media users, Hootsuite has called on the nation’s small businesses to capitalise on an opportunity to ‘unlock critical revenue streams’. The social media management platform has released Digital in 2018, a report of social media and digital trends globally. Representing 239 countries and territories, the […]
Facebook’s latest algorithm changes are being called a ‘nightmare’, even ‘apocalyptic’ for businesses and publishers. Yes, the update will make it more difficult for SMEs to reach their target audiences than previously. But we’ve been here before. And businesses will simply have to adapt their social media strategy to remain competitive. Why the changes? The […]
Undertake test-and-learn initiatives and dare to take risks. Map out the year’s objectives. Quickly become indispensable to critical business partners. Embrace new technology (or go the way of Kodak). Improve the digital experience for customers. These were just some of the recommendations yielded by our first “Let’s Talk…” feature for 2018, which posed the following question […]
The Australian Competition and Consumer Commission (ACCC) will conduct an inquiry into the effect digital platforms such as Facebook and Google are having on competition in media and advertising services markets. ACCC Chairman Rod Sims said the commission will examine whether digital search engines, social media platforms and other digital content aggregation platforms are exercising […]
Asked how King Kong came to be crowned Australia’s fastest-growing digital marketing agency, founder Sabri Suby said his team practice what they preach, put skin in the game, don’t hide behind vanity metrics and focus on bringing cash in the door – “We’ve had no choice, being bootstrapped, but there’s no smarter way to grow”. […]
The holiday season is one of the biggest times of the year for retailers, accounting for as much as 20% of annual sales. With the increased sales, as well as the opportunity to acquire new customers who will shop year-round, early planning and preparation can be key to maximising success. But, what happens when the […]
Rising employee turnover remains a significant challenge for Australian businesses. Every time a resignation letter lands on your desk, it will cost you up to 150% of the vacant position’s annual salary to restaff the role. That comes in the form of recruitment and advertising expenses, as well as training costs and lost productivity as […]
Diversity has been a hot topic of conversation in the tech industry since 2014 (if not earlier). In that time we’ve seen major companies like Facebook, Google, Amazon, and IBM release diversity plans, recruitment strategies and statistical reports, all in the name of demonstrating and achieving improved gender, racial, and other minority equality. Substantial efforts […]
Think about your most recent interaction with a business online. Did you chat via message with a person? Are you sure? It’s highly possible you were speaking to a chatbot, a computer program designed to interact with customers using messaging apps and online interfaces. These bots use artificial intelligence to create fast, efficient and helpful customer […]
While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social media allows you to build a sense of community around your own brand. The key is not to see it as a promotional tool but as a relationship building opportunity. Social […]
