Google has asked businesses not to use consumer Google+ accounts to build a page for their brand on the new social networking site, promising to deliver a specifically optimised experience for businesses, brands and entities.
Each new fan of your business on Facebook will drive about 20 new visits to your website, according to a recent analysis by Experian companies Hitwise and Techlightenment.
Scott Wesley blogs about how small businesses can maintain their social media momentum to source the best talent online.
“whatever your approach to social media, understanding the value your business offers will help you manage your online presence more efficiently, by engaging with the behaviours of your audience.”
For a SMB’s, social networking sites like Facebook can provide a real dilemma. Do you allow your employees access and open a potential Pandora’s Box of problems such as unintended security breaches? Or should you impose a blanket ban and risk losing a valuable channel of communication and collaboration?
If you haven’t heard of Crust’s Free Pizza Friday you’ve probably been living under a rock. But either way, this is one impressive business social media story we could all learn a thing or two from. The Crust Pizza CEO tells all.
Online marketing agency Traffika, with the Asia-Pacific Centre for Franchising Excellence, have launched an initiative to build and support Australia’s franchise sector through social media.
A third (33%) of Australian employees say that they are comfortable being ‘friends’ with their boss on social networks, according to the latest Workplace Survey from the specialist finance and accounting recruitment firm Robert Half International.
Scott Wesley of Chandler Macleod Recruitment blogs about demographic profiling and social media as part of the recruitment process.
“Think laterally for a moment – we already have the technologies that can predict how potential employees will behave in a given work environment. So why can’t we map the workplace behaviours of key performers back to their use of the digital environment?”
To celebrate the launch of our new Facebook page we’re giving away Dynamic Business Magazine 3 month subscriptions to the first 500 people who ‘Like’ us.
Word-of-Mouth marketing is simply conversations about a brand, product or service. It is an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product, service. Think about the last time you talked about a consumer experience with friends, family, or colleagues. Maybe it was how much they’d […]
