#Email Marketing
Australia’s new email legislation and why it is actually a good thing for businesses
Plus, here’s how to ensure your unsubscribe process adheres to the new laws…
The top email marketing trends to look out for in 2020
2020 promises to be another hugely competitive year in the business world. Thankfully, a strong and sensible email marketing plan can help you to stay ahead of your rivals. So, what are the main trends to be aware of this year? Making Them Easier to Access The issue of email accessibility has been sadly neglected […]
A guide to the low-risk, low-cost solutions that will help SMEs thrive in the Amazon era
As 2017 draws to a close, eMarketer [1] predicts that Australian ecommerce sales will reach $32.56 billion. Of this, it is estimated that $20.15 billion, or 62 percent, will be driven by online retail sales. [2] For Australian businesses working in ecommerce, this should be an exciting time filled with opportunity, instead, for the past year […]
4 awesome online marketing strategies for your startup
When you are starting a business, the easiest way to get your name out there is online. Google has proven time and again that more people search for new businesses online than through any other medium, so you need to master ways to create strategic marketing strategies. Here are four of many awesome online marketing […]
Email Marketing Your Way to New Business
You’ve heard of cold calling, and we’re here to tell you there’s also cold emailing. You know what they have in common? They both suck. Yes, the truth hurts doesn’t it. But you know that, and that’s why you’re reading this article. You’ve crafted email after email hoping for a bite, a nibble, any sign […]
Knockout Email Marketing: which Software Packs the Most Punch for small businesses?
To be an entrepreneur is to be an expert in your product or service. It also means being good at all aspects of running your business. As more customers turn to the internet for purchases, one of the skills you need to master to increase awareness of your brand and boost sales is email marketing. […]
Five marketing strategies small to medium businesses simply can’t afford to overlook
The business landscape is constantly evolving due to the emergence of new technologies and trends as well as changes in consumer behaviour. Against this backdrop, the challenge for SME marketing teams is to remain both relevant and competitive, and so attract new customers while retaining existing ones. Here are five strategies marketers cannot afford to overlook in the pursuit […]
How to reach new customers and convert more leads
New customers are the lifeblood of every business, and every SME owner faces the constant pressure of not only finding and connecting with new potential customers but also converting them to paying customers. While it will always be a challenge to continue growing your customer base, now is the perfect time to reassess your customer acquisition strategy […]
7 e-Commerce mistakes you are making right now and how to fix them
In 2016, the global eCommerce industry is set to take in over $1.15 Trillion dollars in sales. That is more than the GDP of Sweden, Finland and Greece – Combined. That turnover isn’t exclusively from multinational corporations either – but rather a large portion is from SMB’s. Unlike any time in history, the barriers for […]
Leveraging ‘small’ Big Data via automated email marketing – an untapped resource
Big Data is an overused buzzword in business and technology. It refers to the massive increase of data gathered and stored in many modern information systems. The term is often discussed in the context of business intelligence (BI) and analytics – the ability to properly analyse the data, make sense out of it and act […]
Is your email making you sick?
Researcher Linda Stone says 80 percent of us suffer from so-called email apnea. That quelches our creativity and can contribute to stress-related diseases.
10 ways to make email better
Hate managing email? This list of tricks can help.
4 ways to get customers to open your emails
If no one is opening your emails, it’s impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing.
8 tips to improve your email marketing
Do you ever wonder why no one opens your business emails? Here are eight tips that will improve your open rate and help your message reach a wider audience.
How often should you email subscribers?
Email frequency is a balancing act. If you send email too often, you’ll annoy subscribers to the point that they unsubscribe. But if you don’t send email often enough, you risk being underexposed to the point where subscribers forget about you.
Don’t waste your time and money on email marketing
Email can be a powerful tool in the marketer’s tool kit. Don’t get it all wrong.
5 practical tips to improve your email marketing
Getting your email opened is the first step but convincing people to click on your links is the end goal. Here are 5 practical tips to improve your email marketing.
3 ways to get your eMarketing opened
Want to know what it takes to create eMarketing your customers can’t help but open? American email marketing pioneer Jeanniey Mullen offers her top three tips for how to get your business noticed in the inbox.
10 steps to more powerful email subject lines
An email subject line is an invitation to communicate. Any email that doesn’t get opened is a message that has not been delivered. So to increase your chances of your emails being read and messages received, here are some important tips on the effective use of subject lines.
Tricks to make your eMarketing stand out in the inbox
Email marketing is tricky; open and click through rates can be demoralisingly low at times, leaving business owners wondering what else they could be doing to get customers to open their eMarketing. Here are some simple tricks to try today.
Seven ways to craft a clickable call to action
While structure, design and content are all essential elements within your email, they’re most powerful when used to complement and enhance the most important element – your call to action (CTA). Here’s how to create a killer CTA for your eMarketing.
Email marketing? How to avoid the spam filter
From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes.
Lead nurturing: How to take your eMarketing to the next level
eMarketing is one of the most important aspects of a successful inbound marketing campaign, but you need to treat your email subscribers with care if you’d like them to stick around for a while. Here are some eMarketing best practices every business can follow.
Five ways to combine Facebook and email marketing for maximum effect
Businesses must manage both email and social media marketing together, if they hope to fully optimise customer interactions.