There has been talk of a fourth industrial revolution for a while now. I believe it is well and truly here. The physical, biological and digital worlds are being brought closer than ever before by new technologies such as the Internet of Things, artificial intelligence, advanced data analytics and mixed reality. In turn, the way […]
1266% revenue growth. Business sale ROI of 10 x the purchase value. $1.25m profit. Yield growth of 293%. These are numbers many small to medium business owners could only dream about. However, it’s what one business, Cleanawater, achieved in just 5 years. How did they do it? By investing 6.56% of the business’ turnover into […]
Adopting new technologies in a business is critical to drive digital transformation. However, 48% of Australian business owners are still reluctant to adopt new digital technologies due to a lack of understanding of how it works and the potential benefits. If businesses want to maximise their potential, a coherent, strong and concise digital strategy should […]
You hit publish. This is going to be epic. You wait. Nothing happens. You check your Google Analytics stats. Nope. No visitors. Days go by and your blog is as dead as the day you published your post. What is going on here? Blogs are supposed to be cash machines. The truth is that is […]
There are many challenges facing small businesses and, with the New Year well underway, now is a good time to start addressing these head-on in order to build a stronger business. Whether you are a small enterprise just starting out or a mature business looking for additional growth, there is no shortage of challenges that […]
Just 15 percent of SMBs have a digital business strategy, despite the fact that over 90 percent of Aussie households are broadband enabled – why is this? One expert thinks the fear factor is holding businesses back from being visible online, and has some sage advice to help lessen their apprehension.
Social business increases SMB’s agility and enables them to get to know customers, be more responsive and scale up quickly by building a strong personable brand. Here’s some other ways social’s changing the way we do business.
It’s possible to build a powerful online strategy without becoming a slave to your blog, Twitter, Facebook, LinkedIn and YouTube, and you’ll learn how at our upcoming webinar.
Digital experts are warning the increasing number of online start-ups to be careful not to make some basic branding blunders, as many battle to keep up with competitors and forget to focus on a number of website essentials that can help to build customer loyalty.
Search engines are one of the most common places consumers look when seeking out products or services online, so making sure your business can be found easily and appears near the top of a search engine results page is crucial to any online strategy. SEO is the way to make this happen.
