These days any business—small, medium, or large—can access enough data to analyse patterns, trends and find new ways to make better decisions. In the digital age, there’s no such thing as being too small for big data.
Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.
“Subscriber experience” is comprehensive, focusing on how to build subscriber trust and loyalty from initial contact through registration, service delivery, customer support, billing and payment, account modification and renewal.
The theory that it’s mostly unhappy customers that head online to share reviews is being challenged, with new figures suggesting it’s those happy consumers that are willing to put their positive opinions on the World Wide Web.
When entire companies are being founded on the bases of web – and mobile – applications, it’s time for every company to assess the value that an app can bring their business.
A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture
Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.
A growing breed of consumers who select a digital option as the first source of interaction are known as the “digital first”. They prefer to engage in activities such as seeking a product or entertainment, contacting a brand, connecting with friends, or looking for love through digital means.
The upkeep of your company’s social media can make or break a brand, keeping audiences aware of your existence and garnering further interest.
The current crop of marketing automation tools was a luxury affordable only to larger organisations, but it’s now possible for small businesses to share a slice of the pie as well.
