I’m surprised that despite evidence bloggers bring customers to business, sometimes swarms of them, companies are still not engaging their services. A bloggers audience is loyal, targeted and engaged. Let me tell you about the night Jo Whitton, who blogs at Quirky Cooking, played a practical joke on her friend who had just gone to […]
Location, location, location. While once the buzzword for retailers, today traditional bricks and mortar retailers face increasing pressure from online businesses. Fuelled by consumers reliance on smartphones, tablets and social media, consumers buying and research habits have been driven online with e-commerce sales expected to top $10 billion in Australia in 2015. Retailers, like their […]
Your brand draws customers to your business. Here are the elements you should consider when designing it.
Four steps to building your brand into something that’s more true to you.
Being the little fish in a small pond can be advantageous for young entrepreneurs.
How a little bit of personal attention can go a long way with customer loyalty.
Take control of your online presence to create a memorable personal brand.
More and more businesses are pouring time and money into tweeting and posting on Facebook. But there’s a better way.
Rather than simply accepting whatever products, prices and conditions organisations can offer, consumers are using the weight of their numbers and technology to redefine the rules of engagement.
Successful business relationships and personal relationships require a lot of the same skills. Taking an interest in the other person, being honest and sharing your values are all important to successful relationships.
