1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content […]
All LinkedIn users will now have free access to its Social Selling Index (SSI) following an announcement today. The index was previously only available to those who purchased the LinkedIn Sales Navigator license. The unique tool ranks both a company’s and individual’s efforts on LinkedIn by measuring their activity across four categories including; professional brand, […]
Since Google made changes to its search algorithm giving preference to mobile and tablet friendly websites, over one third of businesses have optimised their sites for mobile with a further 28 per cent planning to do so this year. The findings, presented in the 2015 Sensis e-Business Report, also revealed that 56 percent of SMBs […]
Search Engine Optimisation (SEO) can be a really complicated science. So it makes sense that people have a lot of questions about this valuable online marketing tactic. Whilst there are many who do understand the basic fundamentals of SEO; the ever-growing changes, strategies and processes can be a lot more comprehensive. SEO can seem like […]
How is your site living up to the latest? Here’s 4 onsite tactics you may not have considered in the past, but should definitely be implementing today.
If you’re already finding it hard to jump off Facebook, the company’s new service will have you well and truly stuck.
Business social media giant LinkedIn has unveiled Elevate, a new product that aims to make it easier for companies and their employees to curate content.
Three seconds. That’s all you have to hold captive the attention of your readers. You might have noticed this when you last stumbled across a blog that made you instantly glaze over and click away.
How do you create killer content that cuts through the clutter and outperforms the competition? In the first of a two-part content marketing series, we reveal the top tactics to get started.
As a busy business-person it’s challenging to send out a regular newsletter, but it can be done. Here are my top five tips.
