Tag: Concept

On the face of it, opening a new spin and yoga studio in Sydney’s CBD sounds like a shortsighted plan. Aren’t there already dozens of gyms doing that exact same thing?

Sometimes it’s the seemingly obvious solutions that have the best market cut-through.

Belinda Fraser and Melanie Bourne, founders of endota spa Long-time friends, Belinda Fraser and Melanie Bourne hatched the idea for endota spa—day spa—when they ran into each other at a barbecue. They started endota spa with two credit cards and a belief in their concept. Young and female, they’ve had to persevere to be taken […]