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#Community Engine

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Labor plans online fight during election campaign

The Australian Labor Party is gearing up for an election campaign fought and won through social media, implementing a social networking and community engagement platform, called Campaign iQ.

David Olsen · 2 min
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70 percent of business’ to use social media in 2010

Businesses are failing to embrace social media fully, citing confusion over measuring ROI and fear of negative feedback in Nielsen Online’s 2010 Social Media Business Benchmarking Study.

David Olsen · 2 min