Tech
Labor plans online fight during election campaign
The Australian Labor Party is gearing up for an election campaign fought and won through social media, implementing a social networking and community engagement platform, called Campaign iQ.
The Australian Labor Party is gearing up for an election campaign fought and won through social media, implementing a social networking and community engagement platform, called Campaign iQ.
Businesses are failing to embrace social media fully, citing confusion over measuring ROI and fear of negative feedback in Nielsen Online’s 2010 Social Media Business Benchmarking Study.
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