The buzz of open discussion, continuous foot traffic between gatherings, and routine brainstorming sessions becoming overrun with passion and excitement; that’s how life goes at an advertising agency in 1960s New York according to the popular TV series, Mad Men. And anyone familiar with this series will have noticed this: while productivity is in no […]
Building customer loyalty can be a challenge when getting a new business off the ground. The secret is to get to know your customers, find a way to relate to them and exceed their expectations at every turn. This will create positive word-of-mouth, and bring in more business for you. Here are some tips to […]
Customer service is a simple concept to grasp. Serve your customers well and they’ll come back, don’t serve them and they’ll go elsewhere. Despite the simplicity the latter is happening. Business is embracing self service to reduce overheads leaving frustrated customers to do all the work. I’m horrified that by 2017 it’s predicted two thirds […]
Do you use social media to grow your business? While social media can have a very positive impact on your business, a social media marketing mistake can be detrimental and even potentially disastrous for your professional image and reputation. Even if you are a seasoned Twitter or Facebook user there are a few pointers to […]
From festivals, conferences, live entertainment and sporting events to outdoor installations and initiatives, it is no secret that Australia is home to a diverse event portfolio annually. Now, more than ever, the experiences created by these events are no longer confined to ticket holders with a physical presence, but filtered through to online and social […]
With an ever growing selection of digital channels to choose from, it can be difficult for SMEs to know where to start or even keep up with the changes. Here are seven trends in social media affecting SMEs.
Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.
Nobody understands the pressures you face on a daily basis and the threats and challenges you have to overcome to succeed. You might say it’s a bit like being a superhero.
Traditionally deadly sins have come as a neat package of seven, however, entrepreneurs appear to be more readily tempted by what we will call the “five deadly sins for entrepreneurs”.
With a plethora of technologies available, we are undeniably in the best era to boost the media industry so that we can inform the world in the best manner.
